Nothing can tell a story better than an illustration card. Many of us absorb visual information far more easily than text or audio and illustrations have the ability to distil complex information into a visually understandable form and to convey stories and emotions in a compelling way. They can capture a moment, depict characters, or communicate a narrative, often without the need for words. 

Illustrations can be created using a variety of mediums such as pen and ink, watercolours, digital tools, or a combination of these techniques resulting in unique artwork, each with its own character. A good illustrator can create a tone or a mood in an instantly accessible way, which makes them perfect for humour cards requiring a sense of playfulness or whimsy. We always look for illustrators that have their own artistic voice and style. This gives a sense of individuality and uniqueness to their work which is essential when trying to create a range of illustration cards with a common theme, identity or mood. More than anything we look for a certain quirkiness in their artwork that we can relate to and which will help our illustration cards stand out from the crowd.