Never one to miss jumping on a bandwagon, especially if that wagon happens to be the hottest wheels in town, we have expanded our award winning Life Is Sweet range of greeting cards to include new titles specifically for occasions and relations.

We’ve taken the successful concept of funny and quirky kid-based images matched up with equally funny and quirky quotes and created 30 awesome new cards covering special occasions including anniversary cards, leaving work cards, new baby cards, wedding cards and new job cards. We have also fully immersed ourselves into the culture of greeting cards and acquiesced to the requests for birthday cards specifically for relations, so there’s sister cards, mum cards, wife cards and daughter cards for the girls and obviously, all the matching counterparts for the boys.

So, not only have we ticked the occasion & relation box, we have managed to do it with the original style and creative panache that you have come to expect from Icon. The innocence, attitude and joie de vie of the Life is Sweet range is still going strong and you can check out the new release here.